“Do you know the towels that are really comfortable? Have you found towels that you just want to tell everyone about? Have you felt happiness from towels?” These are the questions asked on the 110 year old bespoke towel company Imabari Towel’s website. The towel is made of the finest quality materials in ideal climate and water conditions in their factory. Their main goal is to give their customer “a feeling of comfort and enjoyment.” The packaging is dope too.

Their staple product is the waffle-woven kitchen/restaurant towel. They have these at Nobu Matsuhisa’s spots and industry wide are known as the most absorbent towel out there.

This is also the most bootlegged towel in the world. Look for the logo when purchasing.

- Buscemi